At the beginning we thought about ideas and then decided on deep magnum. we then started to create ideas and images for a image and animation of our ident. we started to create an animation an image for a ident of a gun going to the bottom of a sea. After thinking with this idea and starting to create the ident we changed the name. (full) magnum, this meant we scrapped the under the sea part of the animation and just keep the gun falling and rotating and the text. this fits our target audience better as it is gritty and relates to the audience and possible allows the audience to guess that we as a production company makes thriller films.
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